User Experience Design & Product Designer

The Process

A quick overview of how

Embarking on Understanding

Initiating the design journey by immersing into the client’s world and unraveling user needs.

I begin by inmersing myself in understanding the client and prospective users, delving into their goals and context-of-use. A pre-deep dive session allows me to anticipate UX flaws, ensuring a holistic understanding.


My focus is on deciphering the natural aspects of content strategy, tone, and achievable tasks. Additionally, I explore the client’s industry expertise and user mindset, aiming to foresee how users approach identified tasks.


Analyzing Tasks for Impact

Working collaboratively with clients and utilizing available research, I map out every step needed for users to achieve their goals. This involves creating transparency between front-end and back-end processes, identifying what I term “the forest of possibilities.”


I prioritize tasks aligned with the client’s business goals and those crucial to users, emphasizing the importance of delighting users even if not directly impacting the bottom line.


From Ideas to Sketches

The Low Fidelity approach resonates with the Ideate stage. While steering away from traditional sketching, mid-fidelity whiteboard drawings serve as a canvas for ideation. This paves the way for rapid prototyping, embracing the spirit of generating diverse solutions before selecting the most promising ones that are presented to stakeholders and teams effectively.


Design and Solving Puzzles

As I move into the Design stage, rapid problem-solving ensues, aligning with the Prototyping phase.

I seek sign-off for page-level designs, aligning them with business requirements and feasibility considerations.

In Agile environments, I leverage meticulous organization through tools like Notion, VersionOne, Podio, Trello, and Atlassian’s suite.

My proficiency in transparent progress reporting aids effective collaboration.

Validating & Creating

Continuous stakeholder buy-in and recurring user testing guide the design process, ensuring alignment with user needs and business goals.

I leverage my experience in navigating bureaucratic challenges, ensuring that designs are implemented effectively to meet the needs of users and clients.


Observing, Adapting & Learning

Web accessibility is a cornerstone, and I go beyond compliance with Section 508, focusing on interaction design, typographical workarounds, and steps for overall user experience improvement.

Acceptance testing involves matching requirements to solutions, and I derive satisfaction from happy users, reflected in smiles, positive feedback, and user engagement.


Launching Strategies

I advocate for staggered releases, capturing data to influence necessary rework and future releases.

Benchmarking, comparing, and iterative improvements contribute to a user-centric design approach.

Getting products into users' hands is key to measuring User eXperience.


Iterating for Excellence

Iterative cycles with data-driven improvements ensure continuous evolution.

The process involves less reliance on sticky notes, emphasizing agile problem-solving and user-centric design.


“Make it look good” or "Add a visual WOW" is understood as the culmination of a thoughtful and user-centric design process, where aesthetics are harmoniously integrated with functionality.