DESCRIPTION
You can use this layout block as a little about me blurb or use it on top of projects to and add a description. To edit the copy, just click right in here.
TASKS
Interviews | Benchmarking | Desktop Research | Heuristics | Paper Prototyping | Guerrilla Test | Focus Group | Card sorting | Value Proposition Canvas | Co-creation | Wireframes | Interactions
Bonpreu supermarket company raised the challenge of getting their first mobile app. The objective was give to all their customers benefits with their services.
First step was that I call immersion, investing some days shadowing on key user positions, interviews, and discussion groups where we got ourselves embraced with the brand values, mission and vision. Once we could empathize with our clients we're ready to start research.
Lots of surveys and interviews on both supermarkets and online put us on track of their pains and established clear stamens. Guerrilla test offered us an unequivocal result, the client would penalize the brand if we made any mistake in the information architecture. When we passed the user tests it was clear that we had found the cornerstone of Bonpreu.
Transform always include some kind of evangelization, specially on oldest companies prioritizing sells or marketing over a user centered vision. How I like to do this? Conducting co-creation session with key stakeholders, clear KPIs and statistics at the end.
Awarded “App of the week” by Generalitat de Catalunya:
http://llengua.gencat.cat/ca/detalls/noticia/LApp-de-la-setmana-es-BonpreuEsclat
ARCHITECTURE INFORMATION
First version of Architecture
WIREFRAMES
A collection of the wireframes I’ve made for this project.
MOBILE APP
Some screens of the final result.
